How to leverage intellectual property for holistic growth of company
Intellectual property (IP) assets have become the market currency, used not only to secure the rights of technology but also to achieve competitive advantage and create new markets for revenue. There is still a gap in many companies between an IP strategy and a company strategy. There is a way to manage your IP assets more strategically and learn how to leverage intellectual property so your company can expand in new and different ways. By creating a virtuous innovation process which integrates critical elements in a holistic patent strategy, you can take your company to new heights. Patents secure your IP assets at their most basic level by giving exclusionary rights. Yet the methods of defending intellectual property are increasingly complex, forcing businesses to rethink their research and publishing techniques and processes. Get everyone involved, including your board and senior management for maximum profit and how to leverage intellectual property . Review and proacti